A beautiful rainbow in the sky is eye-catching and nature’s way of spreading beauty all around.
When we look at the rainbow, it always gives us a feeling of joy, happiness and hope.
Did you know – that – a rainbow to appear, the settings of the Sun and the water droplets and the atmospheric conditions, in the sky, need to be just right.
Only if you are in the right place at the right time, you can see the “rainbow”.
A rainbow is caused by sunlight, water droplets and atmospheric conditions. That is why we mostly see the rainbow after the rainy season.
Rainbow is formed when:
Sunlight enters into the water droplets, in the sky. This slows down and bends the light of the sun, as it goes from air to denser water.
The sunlight gets reflected from the inside of the water droplets, thus separating into its constituent wavelengths of different colours.
The colours in the rainbow appear when the water droplets break the white sunlight into the 7 colours of the spectrum – VIBGYOR.
Violet, Indigo, Blue, Green, Yellow, Orange, Red.
Consider yourself lucky, next time you see a rainbow!
Red, Blue and Yellow are the primary colours or the main colours.
Red and Blue together give us Violet.
Red and Yellow together give us Orange.
Blue and Yellow together give us Green.
Colours hold immense power because they can influence our emotions, moods and behaviours.
Colours are also a source of information. You remember your favourite dress because of the colour, your first bike or car is chosen based on the colour.
We respond to things based on their colour. A person’s reaction to a certain colour can arise from his/her personal experience. This has opened new doors in the education sector. It has led to the development of fields of “Science of Colour” and “Colour Psychology”.
In the “Advertisement industry”, “Colour Psychology” plays a major role in marketing and branding.
In the areas of marketing and branding, the product’s colour and its packaging depend on the colours chosen.
Any chocolate drink advertisement will mostly highlight the “brown chocolate colour”. Even the packaging of the chocolate drink box will mostly be in the shades of chocolate brown.
The toppings on the pizza are also chosen based on colours. Red tomatoes, Green capsicums, yellow corns get highlighted on a white cheese pizza base.
Colours impact product valuation, brand awareness and our purchase decisions.
Based on the feelings generated by the colour, colours are divided into 3 groups: Cool, Warm and Neutral.
1. Cool colours
These include the colours: Green, Blue, Purple.
These colours are commonly found in nature hence they are considered cool colours.
• Green – nature
• Purple – nighttime
• Blue – water.
Cool colours generate feelings of – calmness, relaxation, comfort, sombre and peace.
So, Green colours are mostly used in hospitals.
2. Warm colours
These include the colours: Red, Yellow and Orange.
These colours are also the colours of the Sun, which gives us warmth and brightness.
• Yellow – Sunsets and Sunrises
• Red – Fire
• Orange – fire, heat, in the fall season leaves, turn orange.
Warm colours generate feelings of – cheerfulness, eagerness, positivity, love, passion and desire.
So, Yellow colour is mostly used in schools.
3. Neutral colours
These include the colours: Brown, Black and White.
These colours are the colour tones of the Earth.
Black: Night sky
White: Clouds / Water/ Snow
Neutral colours give the feeling of sophistication, reliance and strength.
Shades of brown and black are mostly used in offices.
White is used in religious or spiritual places.
Depending on your needs, you can choose the above colours and change your mood and get emotional stability.
Make your life as colourful
beautiful as the rainbow!