A beautiful rainbow in the sky is eye-catching and nature’s way of spreading beauty all around.

When we look at the rainbow, it always gives us a feeling of joy, happiness and hope.

Did you know – that – a rainbow to appear, the settings of the Sun and the water droplets and the atmospheric conditions, in the sky, need to be just right.

Only if you are in the right place at the right time, you can see the “rainbow”.

A rainbow is caused by sunlight, water droplets and atmospheric conditions. That is why we mostly see the rainbow after the rainy season.

Rainbow is formed when:

Sunlight enters into the water droplets, in the sky. This slows down and bends the light of the sun, as it goes from air to denser water.

The sunlight gets reflected from the inside of the water droplets, thus separating into its constituent wavelengths of different colours.

The colours in the rainbow appear when the water droplets break the white sunlight into the 7 colours of the spectrum – VIBGYOR.

Violet, Indigo, Blue, Green, Yellow, Orange, Red.

Consider yourself lucky, next time you see a rainbow!

Red, Blue and Yellow are the primary colours or the main colours.

Red and Blue together gives us Violet.

Red and Yellow together gives us Orange.

Blue and Yellow together gives us Green.

Colours hold immense power because they can influence our emotions, moods and behaviours.

Colours are also a source of information. You remember your favourite dress because of the colour, your first bike or car is chosen based on the colour.

We respond to things based on their colour. A person’s reaction to a certain colour can arise from his/her personal experience. This has open new doors in the education sector. It has led to the development of fields of “Science of Colour” and “Colour Psychology”.

In the “Advertisement industry”, “Colour Psychology” plays a major role in marketing and branding.

In the areas of marketing and branding, the product’s colour and its packaging depends on the colours chosen.

Any chocolate drink advertisement will mostly highlight on the “brown chocolate colour”. Even the packaging of the chocolate drink box will mostly be in the shades of chocolate brown.

The toppings on the pizza are also chosen based on colours. Red tomatoes, Green capsicums, yellow corns get highlighted on a white cheese pizza base.

Colours impact product valuation, brand awareness and our purchase decisions.

Based on the feelings generated by the colour, colours are divided into 3 groups: Cool, Warm and Neutral.

1. Cool colours

These include the colours: Green, Blue, Purple.

These colours are commonly found in nature hence they are considered cool colours.

• Green – nature

• Purple – nighttime

• Blue – water.

Cool colours generate feelings of – calmness, relaxation, comfort, sombre and peace.

So, Green colours are mostly used in hospitals.

2. Warm colours

These include the colours: Red, Yellow and Orange.

These colours are also the colours of the Sun, which gives us warmth and brightness.

• Yellow – Sunsets and Sunrises

• Red – Fire

• Orange – fire, heat, in the fall season leaves, turn orange.

Warm colours generate feelings of – cheerfulness, eagerness, positivity, love, passion and desire.

So, Yellow colour is mostly used in schools.

3. Neutral colours

These include the colours: Brown, Black and White.

These colours are the colour tones of the Earth.

Brown: Mud

Black: Night sky

White: Clouds / Water/ Snow

Neutral colours give the feeling of sophistication, reliance and strength.

Shades of brown and black are mostly used in offices.

White is used in religious or spiritual places.

Chakras And Colours

There are 7 main chakras, each of a different colour, in our body.

These “Chakras” are located on the spinal cord.

These 7 chakras have colours similar to the rainbow. And these chakras control our mind, body and soul.

The chakras are central energy sockets throughout the body, that are associated with different organs and glands, along the spinal cord.

Energy flows through these chakras to give us life energy and controls the overall functioning of the body.

Depending on our “thoughts” and “karmas”, these chakras get affected.

As each Chakra has a significant colour attached to it, the vibration of a certain colour matches or affects the chakra of the same colour.

Our seven chakras and their colours coincide with the colours of the rainbow.  And are in the same order – VIBGYOR – violet, indigo, blue, green, yellow, orange, red.

Meditation, Yoga, and Colour therapy help us understand our chakras better.

Even gemstones of different colours have been matched with their equivalent chakra for their believed healing properties.

Our chakras get activated or deactivated based on our emotions, inner balance and health change.

The chakra colours are dependent on our recent physical, emotional, and spiritual state.

When a person is harmonious and happy, all the 7 chakras get balanced. At this stage, the life energy flows into the 7 chakras harmoniously. Hence, we feel active and energetic when we are very happy and excited.

The 7 Chakras and Their Colours

1. Muladhara Chakra/ Base Chakra/ Root Chakra

This is the first chakra. It is located at the starting or base of the spine.

It is Red in colour.

Red represents vitality, warmth, courage and self-confidence.

2. Svadhisthan Chakra / Sacral Chakra

It is the second chakra, located just above the first chakra.

It is Orange in colour.

Orange represents the power of procreation, sensuality, sociability, intimacy and freedom.

3. Manipura Chakra / Solar Plexus Chakra

It is the third chakra from the base. It is located near the belly button area.

It is Yellow in colour.

Yellow represents brightness, energy, knowledge, power, will, self – esteem and awareness.

4. Anahata Chakra /Heart Chakra

The fourth chakra is the heart chakra, it is located in the middle of the chest region, near to the heart.

It is heart chakra is considered the centre, between heaven and earth.

It is Green in colour.

Green represents nature, behaviour, relationship skills, harmony, peace, emotional balance, renewal and healing.

Whenever we are amidst nature, we feel peaceful and calm, because the colour green of nature vibrates with the heart chakra green colour, thus creating a soothing and peaceful feeling.

Check out my blog on :

5 reasons to start gardening on your terrace.

5. Vishhudhi Chakra / Throat Chakra

It is the fifth chakra. It is located at the centre of the throat.

It is Blue in colour.

Blue is a cooling colour and represents wisdom, peace, expression, organization, communication skills, planning and rational thinking.

6. Ajna Chakra / Brow Chakra

It is the sixth Chakra. It is located between the eyebrows.

It is Indigo Blue in colour.

Indigo Blue represents calmness, deep thoughts, perception, intuition, understanding and fearlessness.

7. Sahasrara chakra / Crown Chakra

It is the last chakra. It is located on the head or the crown.

It is Violet in colour.

Violet represents information, bliss, knowledge, creates higher levels of consciousness, balance and peace.

Depending on your needs, you can choose the above colours and change your mood and get emotional stability.

Make your life as colourful

and

beautiful as the rainbow!